WRU: Principal Partners

The Welsh Rugby Union and Millennium Stadium gratefully acknowledge our Principal Sponsors, Community Partners and Suppliers, whose continued support allows us to invest further in both Elite and Community Rugby. Thank you.

If you are interested in any of the sponsorship opportunities available with the Welsh Rugby Union Ltd and Millennium Stadium plc please contact Sponsorship Manager, Alex Saul on 029 2082 2290.

Under Armour - Official Kit Supplier
Under Armour have a four-year Official Kit Supplier agreement supplying the full range of technical performance apparel for all of the Wales international teams and support staff. Under Armour, the originators of performance apparel, will design a new international playing kit based on the innovation and technology that goes into the construction of their superior apparel produced for the highest-level of American football. The senior Wales team will debut the full kit at this year's Invesco Perpetual Series 2008. The wide-ranging deal will also deliver playing, training and support staff apparel for age group international squads, the Wales Sevens team and the Wales Women's squad. To unify the impact on the game, the WRU's most comprehensive sponsorship includes the supply of playing, training and support staff apparel and equipment.

Brains - Official Sponsor of the Welsh National Rugby Team
Brains became the first Welsh company to appear on the Welsh National Jersey in 2004 signing a four year deal to become the Official Sponsor of the Welsh National Rugby Team, and Official Ale of the Millennium Stadium. This partnership created a strong relationship between two of the most famous brands in Wales, demonstrated in the 2005 Grand Slam winning season.

Brains have long been supporters of Welsh sport, backing football, rugby and cricket teams prior to securing their largest deal with the Welsh Rugby Union.

Founded in 1882 Brains has grown to become the largest producer of real ale in Wales, owning more than 200 pubs across the country with their landmark brewery still in the heart of Cardiff, walking distance from the Home of Welsh rugby, Millennium Stadium.

Invesco Perpetual - Title Sponsor Invesco Perpetual Series

Invesco Perpetual confirmed its commitment to the Welsh Rugby Union and Welsh rugby by extending its sponsorship of the autumn series for a further two years in the summer of 2007.
The deal now in its fourth year offers an action packed calendar ahead as Wales take on World Cup winners South Africa, Canada, New Zealand and Australia this autumn.

As Wales develop further under Head Coach Warren Gatland, Invesco Perpetual's backing provides the support of a major player on the corporate world stage.

SWALEC In March 2008 Wales leading Energy Company SWALEC became the Official Community Partner of the WRU, sponsoring the SWALEC National Leagues, as well as becoming the primary partner of the International age grade teams.

The sponsorship also sees the return of the SWALEC Cup. The Welsh National club competition was last branded as the SWALEC Cup in 1999, when the trophy was won by Swansea who defeated Llanelli by 37 points to 10 at Ninian Park in Cardiff.

SWALEC is committed to developing rugby at all levels throughout Wales. We see the WRU partnership as a coming together of two leading Welsh brands, with traditional links with Wales and its people.

The agreement sees SWALEC extend its portfolio of over 1 million Welsh customers by providing the power to the Millennium Stadium, home of the Welsh Dragons.

Carling - Official Lager Supplier of the Millennium Stadium
Wales's RBS 6 Nations clash against Scotland at the Millennium Stadium in 2006 saw Carling pour their 3 millionth pint within the Stadium grounds.

Carling are committed to providing the best service and products aiming to exceed customer expectations, committing over £10million in sponsorship to UK projects.

Powerade - Official Sports Drink
Powerade has been the official sports drink partner of the WRU since 2002 and has become an essential part of the kitbag for Wales' elite rugby players and a vital fitness and hydration tool for the coaches and backroom staff.

Powerade is an isotonic sports drink developed in conjunction with Loughborough University and is specially formulated to ensure peak performance is maintained through hydration. Powerade has been scientifically designed to offset the impact of dehydration by replacing fluids and body salts lost during exercise

Powerade work in conjunction with National Team Management to ensure the correct usage and distribution of product throughout Elite rugby in Wales. Powerade's technical assistance to the Wales National Team ensures the players are always ready to tackle the strains of a professional rugby lifestyle.

In 2009, Powerade placed its sponsorship of the WRU at the heart of a fully integrated marketing campaign which featured striking photography of international rugby players, Shane Williams, along with England players Steve Borthwick and Paul Sackey, demonstrating aspects of their sport 'naked'. The essence of the Powerade InnerGear concept illustrates that what athletes put inside their bodies and how they prepare - their InnerGear - is just as important as their outer gear (sports kit).

Powerade has recently committed to continue its support of the WRU until after the 2011 Rugby World Cup.

SEAT - Official Car Supplier
SEAT's range of cars is perfect for drivers who have a real passion for driving. SEAT's sponsorship of one of the Wales National Rugby Team, with its passionate fan base, means that the Welsh Rugby Union is an ideal extension of the brand's philosophy.

SEAT UK has been the Official Car Supplier to the WRU for four years, providing management and officials with a fleet of SEAT vehicles to suit all purposes. Unconventional design and sporty dynamics are the main DNA strands of SEAT, and these traits are demonstrated brilliantly on new models such as the Ibiza, Leon, Altea and Toledo, while the legendary 'FR' and 'Cupra' hot hatches have built up a huge following in the UK.

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